Digital Marketing Associate

2 - 6 years

0 Lacs

Posted:17 hours ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Description: As a Digital Marketing Specialist, you will play a crucial role in planning, executing, and optimizing paid campaigns across various channels to maximize performance. You will analyze data using tools like Google Analytics to improve ad efficiency and reduce CPA. Additionally, you will be responsible for creating marketing performance reports and collaborating with creative teams to test and refine ad strategies. Implementing new trends and techniques to enhance campaign effectiveness will also be a key part of your role. Key Responsibilities: - Plan, execute, and optimize paid campaigns (social, SEM, and display) to maximize performance - Analyze data using tools like Google Analytics to improve ad efficiency and reduce CPA - Create marketing performance reports - Collaborate with creative teams to test and refine ad strategies - Implement new trends and techniques to enhance campaign effectiveness - Craft engaging content tailored to the brand's audience - Engage with followers and manage online interactions - Maintain brand consistency across all social platforms Qualifications Required: - Proven experience in digital marketing and managing paid campaigns - Proficiency in using tools like Google Analytics - Strong analytical skills with the ability to interpret data and make recommendations - Excellent communication and collaboration skills - Creative mindset with the ability to craft engaging content - Experience in community management and social media management is a plus (Note: The additional details about the company have been omitted as they are not directly related to the job role.) Job Description: As a Digital Marketing Specialist, you will play a crucial role in planning, executing, and optimizing paid campaigns across various channels to maximize performance. You will analyze data using tools like Google Analytics to improve ad efficiency and reduce CPA. Additionally, you will be responsible for creating marketing performance reports and collaborating with creative teams to test and refine ad strategies. Implementing new trends and techniques to enhance campaign effectiveness will also be a key part of your role. Key Responsibilities: - Plan, execute, and optimize paid campaigns (social, SEM, and display) to maximize performance - Analyze data using tools like Google Analytics to improve ad efficiency and reduce CPA - Create marketing performance reports - Collaborate with creative teams to test and refine ad strategies - Implement new trends and techniques to enhance campaign effectiveness - Craft engaging content tailored to the brand's audience - Engage with followers and manage online interactions - Maintain brand consistency across all social platforms Qualifications Required: - Proven experience in digital marketing and managing paid campaigns - Proficiency in using tools like Google Analytics - Strong analytical skills with the ability to interpret data and make recommendations - Excellent communication and collaboration skills - Creative mindset with the ability to craft engaging content - Experience in community management and social media management is a plus (Note: The additional details about the company have been omitted as they are not directly related to the job role.)

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