Digital Marketing Associate

Key Responsibilities: Digital Marketing & SEO Conduct keyword research and competitor analysis to identify content opportunities, improve search engine rankings. Analyze user behavior via tools such as Google Analytics to identify improvement opportunities. Optimize on-page SEO elements, including meta tags, headers, content, and internal linking. Collaborate with product marketing specialists to produce SEO-friendly content. Support digital campaign initiatives with aligned website content and performance metrics. Upload, format, and publish blog posts, articles, and marketing content to the website CMS. Assist in link-building strategies to enhance domain authority. Ensure all content aligns with brand voice, style, and marketing goals. Maintain a clean, organized and updated repository of digital assets (images, videos, assets). Website Maintenance & Optimization Perform regular website updates, including copy changes, image replacements, and adding updated assets. Ensure all links, forms, and interactive elements are functioning properly. Conduct ongoing website audits to identify and resolve issues such as broken links, slow loading times, or outdated content. Monitor website performance and user engagement metrics. Ensure website responsiveness and usability across various devices and browsers. Cross-Team Collaboration Collaborate with the UX and design teams to improve layout, navigation, and content presentation. Work with the development team to troubleshoot and resolve technical issues affecting website performance or SEO. Support promotional campaigns by ensuring timely and accurate content updates across web platforms. Qualifications: 2-3 years of experience in digital marketing, website content management. Experience with CMS platforms (e.g., WordPress, Headless WordPress). Solid understanding of SEO principles and tools (e.g., SEMrush, Moz, Ahrefs). Familiarity with web analytics tools such as Google Analytics, Google Search Console, Looker Studio Basic HTML/CSS knowledge is a plus. Strong attention to detail, organizational, and project management skills. Excellent written and verbal communication skills.