Digital Marketing Associate

About Company:

Requirements:

• Min 3-4+years of experience working as a Performance Marketing Associate or similar role
• Paid Marketing Expertise Across Platforms: Strong experience in Google Ads, Meta Ads, LinkedIn Ads, and preferably YouTube/OTT campaigns.
• Leverage paid channels to drive, website traffic,& nbsp; top funnel, lead velocity and conversions
• Influencer & Affiliate Marketing Knowledge: Since student marketing often needs collaborations.
• Strong Copywriting & Creative Briefing Skills: Ability to work with content/design teams to create performance-driven ad creatives.
• Budget Management: Ability to plan and optimize large-scale marketing budgets.
• Basic Design/Video Editing Familiarity (Canva, Figma, CapCut) – nice-to-have, for agility.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the user’s journey
• Measure, track and report on performance marketing efforts through structured dashboards

Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Own end-to-end performance marketing funnels: from awareness to acquisition to retention.
• Set up and manage tracking pixels, UTM structures, and attribution models across campaigns.
• Manage and optimize remarketing/retargeting campaigns for better CAC. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices across digital marketing campaigns, and then acting on the information to meet marketing goals (ROI and KPIs)
• Be actively involved in SEO efforts to optimize web content to increase traffic (keyword, image optimization, etc.)
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Conduct market research to identify new opportunities
• Monitor competitors’ marketing activities