Job
Description
Performance Marketing Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads, and other platforms Manage performance metrics: ROAS, CPA, CTR, CPM, conversions Build and monitor A/B tests (creative, audience, messaging, landing pages) Regularly analyze data and prepare campaign performance reports Stay updated on algorithm changes, platform trends, and competitor tactics Content Strategy & Execution Develop and manage monthly content calendars across Instagram, LinkedIn, and blog Write high-performing ad copy, social media captions, and blog posts aligned with SEO Work with designers to create scroll-stopping creatives (Reels, carousels, static posts) Repurpose long-form content into micro-content (quotes, tips, memes) Ensure brand voice and tone are consistent across all formats and platforms About Company: Introducing Sorbet Labs, an avant-garde digital marketing startup reshaping B2B and B2C landscapes. Sorbet Digital prioritizes quality, offering bespoke solutions for businesses. Specializing in content SEO, we weave compelling narratives that resonate and fuel organic growth. Our innovative strategies leverage data-driven insights to optimize campaigns, ensuring maximum impact. Tailoring solutions to B2B dynamics, we amplify brand visibility and engagement. Sorbet Digital isn't just a marketing partner; we're architects of sustainable growth, seamlessly blending creativity with precision. Join us at the forefront of digital evolution, where excellence meets expansion, and businesses thrive. Show more Show less
