Key Responsibilities Conduct keyword research and optimize content for search intent Execute on-page SEO tasks (meta tags, H1s, schema markup) Implement internal linking strategies and URL optimization Collaborate with content and design teams for SEO-friendly outputs Perform technical SEO audits and resolve issues with developers Build quality backlinks through ethical strategies Monitor rankings and traffic using analytics tools Optimize product pages and blogs for conversions Stay current with SEO trends and algorithm updates About Company: Introducing Sorbet Labs, an avant-garde digital marketing startup reshaping B2B and B2C landscapes. Sorbet Digital prioritizes quality, offering bespoke solutions for businesses. Specializing in content SEO, we weave compelling narratives that resonate and fuel organic growth. Our innovative strategies leverage data-driven insights to optimize campaigns, ensuring maximum impact. Tailoring solutions to B2B dynamics, we amplify brand visibility and engagement. Sorbet Digital isn't just a marketing partner; we're architects of sustainable growth, seamlessly blending creativity with precision. Join us at the forefront of digital evolution, where excellence meets expansion, and businesses thrive. Show more Show less
Performance Marketing Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads, and other platforms Manage performance metrics: ROAS, CPA, CTR, CPM, conversions Build and monitor A/B tests (creative, audience, messaging, landing pages) Regularly analyze data and prepare campaign performance reports Stay updated on algorithm changes, platform trends, and competitor tactics Content Strategy & Execution Develop and manage monthly content calendars across Instagram, LinkedIn, and blog Write high-performing ad copy, social media captions, and blog posts aligned with SEO Work with designers to create scroll-stopping creatives (Reels, carousels, static posts) Repurpose long-form content into micro-content (quotes, tips, memes) Ensure brand voice and tone are consistent across all formats and platforms About Company: Introducing Sorbet Labs, an avant-garde digital marketing startup reshaping B2B and B2C landscapes. Sorbet Digital prioritizes quality, offering bespoke solutions for businesses. Specializing in content SEO, we weave compelling narratives that resonate and fuel organic growth. Our innovative strategies leverage data-driven insights to optimize campaigns, ensuring maximum impact. Tailoring solutions to B2B dynamics, we amplify brand visibility and engagement. Sorbet Digital isn't just a marketing partner; we're architects of sustainable growth, seamlessly blending creativity with precision. Join us at the forefront of digital evolution, where excellence meets expansion, and businesses thrive. Show more Show less
About The Role We are looking for a results-driven SEO Specialist to develop and implement effective search engine optimization strategies that drive traffic, improve rankings, and boost conversions. You will collaborate with content, marketing, and web development teams to ensure best practices are properly implemented across all digital assets. Key Responsibilities Conduct keyword research to identify opportunities for organic growth. Optimize on-page elements (meta tags, headings, internal linking, URL structure). Plan and execute off-page SEO strategies, including link-building and outreach. Perform technical SEO audits and work with developers to fix site issues (crawlability, indexing, site speed, mobile optimization, schema). Track, analyze, and report performance using tools like Google Analytics, Google Search Console, SEMrush/Ahrefs. Stay updated on SEO trends, algorithm updates, and industry best practices. Monitor competitors and identify new opportunities for visibility. About Company: Introducing Sorbet Labs, an avant-garde digital marketing startup reshaping B2B and B2C landscapes. Sorbet Digital prioritizes quality, offering bespoke solutions for businesses. Specializing in content SEO, we weave compelling narratives that resonate and fuel organic growth. Our innovative strategies leverage data-driven insights to optimize campaigns, ensuring maximum impact. Tailoring solutions to B2B dynamics, we amplify brand visibility and engagement. Sorbet Digital isn't just a marketing partner; we're architects of sustainable growth, seamlessly blending creativity with precision. Join us at the forefront of digital evolution, where excellence meets expansion, and businesses thrive.