Digital Marketing Analyst

Job Title:

Digital Marketing Analyst

Location:

Paschim Vihar, Delhi, India

Job Description:

As an Digital Marketing Analyst, you will support the digital marketing team by analyzing campaign performance, conducting market research, and generating actionable insights to improve marketing strategies. This role is ideal for a data-driven individual passionate about digital marketing and eager to learn about the latest trends, tools, and platforms.

Key Responsibilities:

• Monitor and analyze digital marketing campaigns across channels (Google Ads, Facebook Ads, SEO, email marketing, etc.).
• Collect, organize, and interpret data to measure campaign performance (impressions, CTR, conversions, ROAS, etc.).
• Assist in preparing performance reports and actionable recommendations for the marketing team and clients.
• Conduct market and competitor research to identify industry trends and opportunities.
• Support in keyword research and SEO performance tracking.
• Collaborate with the content and creative teams to optimize campaigns based on data insights.
• Stay updated with digital marketing best practices and emerging tools.

Qualifications:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Basic understanding of digital marketing concepts (SEO, PPC, Social Media, Email Marketing).
• Familiarity with Google Analytics, Google Ads, Facebook Business Manager is a plus.
• Strong analytical and problem-solving skills.
• Good Excel or Google Sheets skills for data handling.
• Excellent written and verbal communication skills.
• Highly motivated, detail-oriented, and eager to learn.

What We Offer:

• Mentorship from experienced digital marketers.
• Opportunity for professional growth and learning in a dynamic environment.
• Performance-based incentives.

How to Apply:

Please send your resume and a brief cover letter to hra@pgma.co.in with the subject line:
Application – Digital Marketing Analyst (Entry Level)

Job Type: Full-time

Pay: ₹10,000.00 - ₹18,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Work Location: In person