Digital Marketing Analyst

Digital Marketing Analyst

Key Responsibilities:

Plan and manage digital campaigns to generate qualified leads for ongoing and upcoming real estate projects

Track and analyze campaign performance across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other platforms

Conduct keyword research and manage SEO/SEM strategies to increase website visibility and organic traffic

Collaborate with marketing, sales, and creative teams to develop effective digital content and creatives

Monitor lead generation funnels, track user behavior on landing pages, and optimize for higher conversion rates

Prepare and present regular performance reports (traffic, leads, CPC, ROI, etc.) with actionable insights

Manage online listings on real estate portals (MagicBricks, 99acres, Housing.com, etc.) and track their performance

Coordinate with external digital agencies or vendors (if applicable) for execution and performance tracking

Stay updated on industry trends, competitive campaigns, and digital best practices in the real estate space

Required Qualifications:

Bachelors degree in Marketing, Business, Communications, or related field

Certifications in Digital Marketing / Google Ads / Analytics are a plus

Prior experience with real estate builders, developers, or property consultants is highly preferred