Digital Marketing Administrative Assistant

Location: Sinhgad Road, Pune

Department:

Reports To: Digital Marketing Manager

Shift: UK Shift (12.00 pm 9.00 pm IST)

Why This Role Matters

The Digital Marketing Administrative Assistant will support the marketing team by handling a wide range of hands-on tasks that take up significant time. With a very large website, a high volume of planned video content, and SEO as the primary driver of traffic and leads, this role ensures content and assets are accurately maintained, organised, and optimised - freeing the wider marketing team to focus on strategy, creative output, and growth.

Role & responsibilities

This list provides examples of key responsibilities and is not intended to be comprehensive

• Upload & update website content (profiles, service pages, articles, campaign landing pages) in CMS.
• Maintain taxonomy, tags, and content metadata; keep change log.
• Ensure on-page SEO best practices across pages; fix broken links/redirects.
• Manage YouTube channel: upload, schedule, captioning, metadata & playlists.
• Organise, optimize and tag assets in Cloudinary / DAM; manage user permissions.
• Coordinate with marketing to schedule publishes and archive obsolete assets.
• Perform weekly audits (content, redirects, missing metadata) and report findings.

Preferred candidate profile

Must-have:

• 1 to 4 years experience in CMS/content management (WordPress / Drupal / Contentful / Sitecore or similar).
• Basic on-page SEO knowledge (meta tags, header tags, alt text, internal linking).
• Practical experience with a DAM (Cloudinary or equivalent) or digital asset handling.
• Experience uploading and optimizing YouTube videos (titles, descriptions, captions)
• Comfortable working WFO in Pune, and proficiency in Excel / Google Sheets.
• Good written English (editing light copy / meta descriptions).

Nice-to-have:

• Experience with redirects, Search Console, Google Business Profile updates.
• Familiarity with automation for uploads (CSV imports, REST APIs).
• Basic familiarity with video captioning/transcription tools.

KPIs (indicative list of what success looks like in 90 days)

• 1% CMS publish errors after checklist adoption.
• All new uploads meet on-page SEO checklist 95% of the time.
• Asset taxonomy completeness 95% for new uploads.
• Weekly audit report delivered on time.

Benefits & perks

Health insurance, 5 days/week, WFO