Senior Analyst, Customer Insights & Marketing Operations

Blend360 is hiring a Senior Analyst Customer Insights & Marketing Operations to support a global leader in digital payments and financial services. This position bridges web operations, search and paid media performance, and marketing analytics, leveraging the Adobe Experience Cloud to deliver measurable growth and customer engagement across Mastercards digital ecosystem.

The ideal candidate combines strong search marketing expertise (SEO, SEM), paid media experience, and analytical acumen, along with technical proficiency in Adobe Experience Manager (AEM) and Adobe Analytics to drive data-backed marketing impact.

Role & responsibilities

Web Operations & Content Management

• Manage and publish global and localized web content and campaign pages using Adobe Experience Manager (AEM).
• Ensure all web assets meet brand, accessibility, compliance, and metadata standards.
• Collaborate with UX/design and development teams to resolve front-end issues using basic HTML, CSS, and JavaScript.
• Maintain governance, workflows, and approvals using Jira, Confluence, and Bitbucket for process traceability and version control.

Paid Media & Campaign Execution

• Collaborate with media agencies and creative teams to support go-to-market launches and integrated marketing programs.
• Support with implementation of campaign tracking, tagging, and pixel validation using Adobe Analytics and tag management systems.
• Drive A/B testing and personalization initiatives using Dynamic Yield or equivalent tools.
• Partner with internal business units to define search goals, track performance, and communicate insights effectively.
• Utilize Adobe Analytics and Google Search Console to track search performance and conversion paths.
• Recommend improvements to enhance organic and paid visibility, landing page performance, and overall search ROI.
• Monitor campaign health, troubleshoot data discrepancies, and ensure conversion and attribution accuracy.

Analytics, Dashboards & Optimization

• Build and maintain interactive dashboards to monitor site traffic, engagement, and conversion of KPIs.
• Analyze customer journeys, funnel performance, and search-to-conversion behavior to identify optimization opportunities.
• Translate complex analytics into actionable insights for marketing, product, and UX teams.
• Lead initiatives to enhance SEO/SEM-driven traffic quality and conversion performance.

Cross-Functional Collaboration & Project Management

• Act as a liaison between marketing, analytics, product, and technology teams for campaign delivery and web operations.
• Manage timelines and deliverables using Jira/Confluence in an agile marketing setup.
• Support process documentation, reporting frameworks, and workflow standardization for operational efficiency.
• Participate in retrospectives, quarterly business reviews, and digital strategy discussions to drive continuous improvement.

Preferred candidate profile

Core Experience:

• 46 years of experience in digital marketing, search marketing (SEO/SEM), web operations, or performance analytics.
• Hands-on proficiency with Adobe Experience Cloud (AEM, Adobe Analytics, Adobe Target).
• Experience with collaboration tools such as Confluence, Jira etc.
• Prior experience in the banking, financial services, or digital payments sector preferred.

Technical & Analytical Skills:

• Strong understanding of search marketing strategy, and technical SEO fundamentals. Tools Google Ads, Facebook etc
• Proficiency with Google Search Console (optional), Adobe Analytics
• Ability to troubleshoot minor issues in HTML, CSS, and JavaScript.
• Data-driven mindset with expertise in building dashboards and interpreting user behavior metrics.

Core Competencies:

• Strong problem-solving and analytical skills to translate data into strategic recommendations.
• Excellent communication and project management abilities.
• Capability to simplify complex digital and AI-driven marketing concepts for stakeholders.
• Passion for continuous learning, innovation, and emerging digital technologies.
• Ability to operate effectively in a global matrix organization and manage multiple stakeholders.

Preferred Qualifications:

• Experience with migration from AEM Managed Services to AEM Cloud.
• Hands-on familiarity with marketing tools and paid media platforms including Google Ads, Facebook/Meta Ads Manager, Google Marketing Platform, and related ad-tech ecosystems.