Key Responsibilities Paid Advertising (Core Responsibility) Plan, create, and manage Facebook & Instagram Ads (Meta Ads) Execute and optimize Google Ads (Search, Display, Remarketing) Run and monitor YouTube Ads (In-stream, bumper, discovery ads) Manage ad budgets, bidding strategies, and campaign performance A/B test creatives, audiences, and ad copies to improve ROI Campaign Planning & Strategy Develop digital marketing strategies aligned with business goals Create monthly and weekly campaign plans Coordinate with design and content teams for ad creatives and videos Analytics & Reporting Track performance using Google Analytics, Meta Business Suite, Google Ads Manager Prepare daily/weekly/monthly performance reports Analyze CTR, CPC, CPA, ROAS, conversions, and audience behavior SEO & Website Support (Basic) Support basic SEO activities (keywords, on-page optimization) Monitor website traffic and conversion performance Social Media & Content Promotion Boost posts and reels for reach and engagement Support organic social media growth strategies Work closely with the social media team for promotions

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Digital Marketer