Profile Overview:
This role focuses on owning the digital brand presence of YCS. As a Senior Digital Marketer, you will drive YCS s digital marketing strategy and elevate the brand globally, with a key focus on lead generation.
This role is ideal for someone who is both a strategist and a thinker passionate about digital storytelling and driven by performance.
Responsibilities:
Brand Voice & Social Presence:
Manage and grow YCS s digital presence across LinkedIn, Instagram, Twitter, and YouTube, maintaining a consistent brand tone and positioning.
Content Creation:
Collaborate with design, video, and AI tools to produce high-quality, platform-native content such as reels, carousels, testimonials, webinar clips, and more.
Persona-Driven Messaging:
Craft content tailored to hoteliers and travel partners based on their needs, behaviors, and challenges.
Content Planning:
Design and execute strategic monthly content calendars covering product updates, company milestones, client stories, events, and company culture.
AI-Powered Execution:
Utilize tools like ChatGPT, Canva, Midjourney, Copy.ai, and Descript to ideate, generate, and streamline content production.
Brand Consistency:
Ensure every post aligns with YCS s visual and messaging standards while adapting content for global markets.
Insights & Reporting:
Monitor performance across key metrics engagement, reach, shares, followers and provide actionable insights to optimize content strategies.
Lead Generation Responsibilities:
Website:
Create strategies for the website team to improve SEO, GA4 insights, Google Search Console performance, and search ranking.
UX/UI Improvement:
Develop strategies for the content, design, and video teams to enhance user experience and interface.
HTR (Hotel Tech Report):
Strategize to position YCS as the #1 brand on HTR by creating actionable plans for the sales and support teams.
HubSpot Management:
Coordinate with the HubSpot admin team to implement guidelines and strategies for more effective CRM and lead tracking.
Presentations:
Own the creation and quality of company presentations, product decks, and business-level pitch materials. The ideal candidate should be a strong strategist.
Key Competencies:
Digital Marketing & Content Strategy:
3-6 years of experience in digital marketing, social media, or digital strategy preferably in SaaS, B2B, or tech sectors.
Strong expertise across Google, Meta, websites, LinkedIn, and B2B marketing platforms.
A creative thinker with an eye for trends, tone, and digital storytelling.
Creativity & Innovation:
Proven ability to ideate, plan, and execute digital content strategies that connect with the audience.
Comfortable working with video, motion graphics, carousels, quotes, and thought leadership formats.
Bonus: Basic design skills or experience using HTML/CSS, Figma, Google Console, Canva/Photoshop, or AI tools.
AI Fluency:
Hands-on experience with tools like ChatGPT, Copy.ai, Canva Magic, Runway, Descript, etc.
Skilled in using AI for scaling content, brainstorming, trend analysis, and workflow optimization.
Global Understanding & Collaboration:
Exposure to regional markets such as APAC, Africa, LATAM, and India, with the ability to adapt messaging accordingly.
Strong cross-functional collaboration with marketing, design, and regional sales teams.
Requirements:
3-6 years of experience in digital/social marketing or content-focused roles
Strong writing, communication, and creative storytelling skills
Proficiency in AI tools and social scheduling platforms (e.g., Buffer, Hootsuite, Later, Creator Studio)
Deep understanding of social-first formats (reels, carousels, short videos)
Prior experience in hospitality, SaaS, or B2B marketing preferred
Experience with LinkedIn video and YouTube content is a plus
High sense of ownership and ability to work independently with urgency
KPIs & Goals:
Lead generation
Engagement rate across platforms
LinkedIn follower growth
Content turnaround time: idea to execution
Marketing automation through AI or integration tools
Visibility support for events and webinars
Reporting Structure:
This is an individual contributor role reporting directly to the Marketing Lead. You will work closely with the content, design, performance marketing, and regional teams.
Work Environment:
Location:
Surat, Gujarat, India This is a primarily on-site role based at our Surat HQ in Junomoneta Tower a collaborative, tech-enabled workspace. Occasional hybrid work may be permitted based on project requirements and performance.
If youre creative, curious, and driven to build a global digital brand apply now and become the voice of Yanolja Cloud Solution.
