Digital Growth & Acquisition Manager

digital acquisition manager

Responsibilites:

• Own the end-to-end digital customer acquisition strategy for our D2C subscription products in Mangalore, and Udupi region
• Design and execute performance marketing campaigns across Meta, Google, and WhatsApp Business to drive trial signups
• Build high-converting landing pages, WhatsApp journeys, and lead forms across Canara Farms digital assets
• Lead A/B testing, funnel optimization, and targeting strategies to improve CAC and conversion rates
• Drive localised digital campaigns for Mangalore and Udupi households with strong geo-targeting
• Collaborate with ops and CX teams to ensure seamless onboarding of new trial customers
• Track, report, and improve key KPIs: trials/day, CAC, conversion to paid, churn

Key traits we are looking for:

• A digital-first growth marketer with 3–6 years of experience in D2C, FMCG, or subscription-based brands
• Strong in performance marketing, funnel building, and marketing automation tools
• Hands-on with Google Analytics, Meta Ads Manager, CRM tools, and landing page builders
• Creative + analytical: You get CACs down and creatives that work
• Excited by the idea of building a brand in a Tier-2 market with deep impact
• Bonus: Experience in WhatsApp commerce, regional marketing, or FMCG trials

Why join us:

• Be part of a clean-label dairy brand reshaping how India consumes natural food
• Work with a founder-led team obsessed with product, brand, and scale
• Opportunity to lead from the front in a fast-growing, impact-driven environment