Canara Farms

Canara Farms is on a mission to reinvent dairy — starting with fresh, clean, and natural. We're now looking for a digital acquisition manager to lead the charge in scaling our subscription funnel. Responsibilites: Own the end-to-end digital customer acquisition strategy for our D2C subscription products in Mangalore, and Udupi region Design and execute performance marketing campaigns across Meta, Google, and WhatsApp Business to drive trial signups Build high-converting landing pages, WhatsApp journeys, and lead forms across Canara Farms digital assets Lead A/B testing, funnel optimization, and targeting strategies to improve CAC and conversion rates Drive localised digital campaigns for Mangalore and Udupi households with strong geo-targeting Collaborate with ops and CX teams to ensure seamless onboarding of new trial customers Track, report, and improve key KPIs: trials/day, CAC, conversion to paid, churn Key traits we are looking for: A digital-first growth marketer with 3–6 years of experience in D2C, FMCG, or subscription-based brands Strong in performance marketing, funnel building, and marketing automation tools Hands-on with Google Analytics, Meta Ads Manager, CRM tools, and landing page builders Creative + analytical: You get CACs down and creatives that work Excited by the idea of building a brand in a Tier-2 market with deep impact Bonus: Experience in WhatsApp commerce, regional marketing, or FMCG trials Why join us: Be part of a clean-label dairy brand reshaping how India consumes natural food Work with a founder-led team obsessed with product, brand, and scale Opportunity to lead from the front in a fast-growing, impact-driven environment