Digital Content & Social Media Executive

Job Title: Digital Content & Social Media Executive (Female Only)

Department: Marketing & Communications
Location: Rohini Sector-32 (Delhi)
Reports To: Marketing Manager
Employment Type: Full-Time

Job Summary:

We are looking for a dynamic and versatile Digital Content & Social Media Executive to handle three key areas: content rewriting and optimization, competitor aging monitoring, and social media management. The ideal candidate will have strong writing skills, strategic thinking ability, and experience managing digital platforms. This is a cross-functional role that supports brand positioning, online presence, and competitive intelligence.

Key Responsibilities:

1. Content Rewriting & Optimization:

• Rewrite and refresh existing content for blogs, websites, and marketing materials.
• Ensure content is SEO-friendly, grammatically correct, and aligned with the brand’s tone.
• Convert technical or generic text into engaging, audience-friendly formats.
• Collaborate with designers, content creators, and SEO teams for content enhancement.

2. Competitor & Aging Monitoring:

• Track and document competitor activities, brand movements, and product aging across markets.
• Analyze digital trends, pricing shifts, product lifecycles, and market positioning.
• Generate timely reports with actionable insights to support decision-making.
• Maintain a structured intelligence database for internal reference.

3. Social Media Management:

• Plan and schedule daily content across social media platforms (Instagram, Facebook, LinkedIn, etc.).
• Engage with the audience through comments, messages, and community-building.
• Monitor trends, hashtags, and competitor social strategies.
• Create and manage campaigns (organic and paid) and prepare performance analytics reports.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 1–3 years of experience in content writing/editing, social media, or market research.
• Strong command over written English and content structuring.
• Working knowledge of SEO tools, social media scheduling platforms, and analytics.
• Proficient in Microsoft Office, Canva, and basic image/video editing tools.
• Attention to detail and ability to multitask under deadlines.

Preferred Skills:

• Experience in brand or product competitor research.
• Familiarity with tools like Hootsuite, SEMrush, Google Analytics, or Meta Ads Manager.
• Creative mindset with a passion for content trends and digital storytelling.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

• Day shift

Work Location: In person