Job Description

Digital Content Marketing Specialist (Noida) Third Party Payroll We are looking for a results-driven Digital and Content Marketing Specialist to develop, implement, and optimize our digital marketing strategies. The ideal candidate is both creative and analytical, with a deep understanding of digital tools and trends. This role demands excellent strategy, content and communication skills and the ability to collaborate effectively with cross-functional teams to drive brand awareness, engagement, and lead generation. Job Details Location, Department Unit and Reporting Location: NCR, Noida Department: IT-ITeS Sector Skills Council Nasscom Reporting To: Senior Manager Basic Functions/ Job Responsibility 1. SEO Paid Marketing Develop and implement SEO strategies to improve organic search rankings and site traffic. Perform keyword research, on-page/off-page optimization, and technical SEO audits. Plan and manage SEM campaigns via Google Ads and other platforms to drive conversions. Monitor website performance using tools like Google Analytics and generate regular insights. Work with developers to ensure SEO best practices are applied across the website. 2. Social Media Strategy Management Develop and execute social media strategies to enhance brand visibility and engagement. Manage content creation, scheduling, and publishing across LinkedIn, X (Twitter), Facebook, Instagram, etc. Monitor social media trends and platforms to improve campaign effectiveness. Analyze performance metrics and optimize strategies accordingly. Engage with online communities, respond to comments/messages, and foster positive interactions. 3. Content Strategy Management Create and maintain a content calendar aligned with marketing goals. Produce high-quality, SEO-friendly content for blogs, social media, and digital channels. Collaborate on multimedia content such as videos, infographics, and podcasts. Ensure consistency in brand voice, style, and messaging across all content. 4. Influencer Engagement Conduct research to identify relevant influencers who align with our brand values and target audience. Negotiate and finalize contracts and agreements with influencer markerting agency, ensuring cost-effectiveness and mutual benefit. Provide ongoing support to influencers throughout the collaboration period. Monitor and evaluate influencer campaigns, analyzing their performance and impact on brand awareness and sales. Analyze data and metrics to measure the success and ROI of influencer collaborations. 5. Analytics Reporting Track, analyze, and report on campaign performance and ROI. Present insights and recommendations to senior management. Use data to continuously optimize digital strategies and initiatives. Knowledge, Skills, Qualifications, Experience Bachelors or Business, Communications, or a related field. (Optional) 5+ years of hands-on experience in digital marketing. Strong expertise in SEO, SEM, social media, email marketing, and content strategy. Proficiency in tools such as Google Analytics, Google Ads, Zoho CRM, SEMrush, Google Tag Manager, Excel and social media platforms. Excellent organizational, analytical, and project management skills. Strong interpersonal and communication abilities. Ability to work independently and collaboratively in a fast-paced environment. Experience in the EdTech industry. Certifications in Google Analytics, Google Ads, or other relevant digital marketing programs. Advanced Excel Application Form Fill the form below to apply for the Digital Content Marketing Specialist (Noida) Third Party Payroll