Digital Content Management Sr Analyst

5 - 8 years

5 - 9 Lacs

Posted:Just now| Platform: Naukri logo

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Job Type

Full Time

Job Description


 About The Role  

Skill required:
Marketing Operations - Web Content Management

Designation:
Digital Content Management Sr Analyst

Qualifications:
BBA/Any Graduation

Years of Experience:
5 to 8 years

What would you do?
The Web Operations Executive is responsible for managing day-to-day digital operations across Direct-to-Consumer (D2C) platforms, ensuring flawless execution of e-commerce processes, content updates, and campaign activations. The role provides critical support in maintaining the operational health of multiple websites, coordinating with cross-functional teams to ensure data accuracy, seamless consumer experiences, and alignment with commercial goals.What is the direct impact of this role on the team or organization?By maintaining operational excellence, this role safeguards the integrity and performance of the company's e-commerce platforms. It directly contributes to the consumer experience, sales enablement, and campaign delivery, ensuring that all online touchpoints function smoothly and reflect the brand's standards.A software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease.

What are we looking for?
  • Social Media CRM
  • Salesforce Marketing Cloud
  • Marketing Operations
  • Microsoft Excel
  • Adaptable and flexible
  • Ability to perform under pressure
  • Problem-solving skills
  • Detail orientation
  • Ability to establish strong client relationshipExperience Required
  • Proven experience in Marketing, Digital Operations, and/or Project Management, preferably within an FMCG environment.
  • Good understanding of the Omnichannel ecosystem and how digital operations drive consumer engagement and business performance.
  • Experience working with overseas clients and agencies is an advantage.
  • Experience in e-commerce store operations management.
  • Hands-on experience with e-commerce platforms and tools (e.g., Shopify, Adobe, Salesforce Commerce, or equivalent).Technical / Functional / Leadership Skills Required
  • Strong troubleshooting, analytical, and problem-solving skills.
  • Excellent project management and stakeholder engagement capabilities.
  • Effective communication and presentation skills with strong interpersonal awareness.
  • Fluent in English, both written and spoken.
  • Demonstrated ability to operate in fast-paced, cross-functional, and multi-market environments.Education /
    Qualifications / Certifications Required
  • Bachelor's Degree in Business Management, Marketing, or Digital Marketing.BENEFICIAL
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
  • Quick learner with the ability to adapt to new e-commerce platforms and tools.

    Roles and Responsibilities:
  • Operational Execution
  • Manage daily web operations, including order fulfilment support, product catalogue updates, SKU listing/delisting, and pricing uploads.
  • Coordinate with regional and local teams to ensure timely content uploads, campaign activations, and promotions across multiple e-commerce platforms.
  • Maintain accurate inventory data and collaborate with fulfilment and logistics partners to prevent out-of-stock issues.
  • Conduct website health checks, ensuring technical stability, accurate product information, and overall site readiness.Campaign & Content Coordination
  • Support campaign setup and execution by liaising with marketing, creative agencies, and digital teams.
  • Upload and maintain product images, descriptions, and marketing assets in line with global guidelines.
  • Manage age-verification executions and ensure compliance with regulatory requirements.
  • Track and report campaign performance metrics and identify optimization opportunities.Issue Resolution & Continuous Improvement
  • Identify and troubleshoot issues related to order fulfilment, product display, or technical glitches.
  • Act as the liaison between local markets, digital teams, and IDT to ensure timely resolution of web or system issues.
  • Proactively suggest operational improvements and contribute to process standardization across markets.Reporting & Performance Tracking
  • Prepare and maintain daily, weekly, and monthly e-commerce reports for internal stakeholders.
  • Track KPIs such as order accuracy, website uptime, and campaign delivery to support performance analysis.
  • Ensure accurate documentation and reporting of operational activities for auditing and performance review.Stakeholder Collaboration
  • Partner closely with Marketing, Trade, and Digital Operations teams to align activities with brand and business priorities.
  • Coordinate with external agencies for content management, quality assurance, and performance reporting.
     Qualification BBA,Any Graduation
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