Digital Communications & Social Media Specialist - Group level

Key Responsibilities:

1. Content Coordination and Strategic planning

2. Performance measurement / analysis

3. Coordination with Group entities and Social Media agencies

4. Tracking & monitoring of social media handles of the Group and its entities

• Administration of social media accounts of Torrent Group and its Entities.
• Responsible to conceptualise original content / messaging and manage posts across platforms.
• Design and implement social media strategies to align with strategic direction of the organisation, promoters and all relevant stakeholders in a cohesive way to achieve branding and social goals.
• Conduct research / keep track of current social trends and audience preferences.
• Monitor progress of the social media plans.
• Coordinate with Business Units and Social Media agencies for smooth implementation of social media plans across platforms.
• Coordinate with creative production teams, in-house / outside studio and video teams for timely completion of creative content.
• Assist Torrent entities to conceptualise editorial calendars and syndication schedules for monthly plans.
• Ensure that all Torrent Entities' pages are optimised on each platform to increase the visibility of social media content.
• Monitor and analyze campaign performance.
• Coordinate with social media tracking teams and ensure SEO optimization. Flag negative mentions and assess sentiment analysis.
• Swiftly act during crisis to address immediate crises and devise plans to mitigate any potential threat to the brand image.
• Ensure that desired Online Reputation Management / response strategies are implemented wherever required.
• Use analytics tools to measure and adjust content effectiveness.
• Communicate and network with industry professionals and influencers.

Requirements:

• Graduation in any discipline from a recognized university
• Prior work experience as a social media specialist
• Experience in social media content management
• Strong command over written and verbal English / Gujarati preferrable
• Excellent copywriting & editing skills
• Excellent communication skills
• Ability to conceptualise creative content (text, image and video). Need to understand creative expression of content.
• Sound knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Strong analytical skills
• Familiarity with performance marketing and data-driven optimization
• Need to be up-to-date with latest digital technologies, AI / ML etc and social media trends

Additional skills:

• Adaptive and positive attitude, eye for detailing, and result-oriented approach with good multitasking and organizational ability
• Critical thinking and problem-solving skills
• Excellent organizational and time-management skills