Digital Campaigns Manager

Job description : Digital Campaigns Manager - Global Marketing Centre, Bangalore

Scope of Position:

Design and delivery of ROI and performance - driven B2B Account-based marketing campaigns leveraging digital tools and channels. Campaign execution stages i nclud e - planning, launching, optimizing , measuring, and reporting of the campaign performance to business stakeholders and leadership .

Key Responsibilities:

Campaign/ Account Based M arketing

• Assist Customer Marketing managers in the development of robust journey maps and persona research for key customer targets

• I dentify the most effective customer touchpoints to achieve business objectives and develop account-based marketing campaign plans

• Digital media planning (LinkedIn, You T ube, SEM , Programmatic ads)

• Enhance account experience and personalization using ABM tools on campaigns and website

• Campaign management and email marketing on automation tools like Pardot

• SEO and content optimisation

• Execute, measure, optimise, iterate

• Maintain regular measurement of the ROI of campaign s & report on results

• Collect and use data to inform new campaigns and continuous performance improvement

Lead Generation & Attribution of success

• Effective measurement of B2B campaign success by tracking leads through Pardot and Salesforce. com

• Track lead progress all the way through to revenue, often managing long sales cycles to provide valuable insight on campaign performance

Leadership

• Coach Vertical Marketing leads in effective digital communication and lead generation campaigns

• Advocate and thought leader in digital marketing space

Key Accountabilities:

• Leads generated / Win rate / Value - all tracked in CRM

• Marketing ROI - across every initiative and annual performance

Organizational networking

• Collaborate with global teams across global time zones. Some flexibility will be required regarding office working hours to facilitate communication with US colleagues

Desired Skills and Experience

Qualifications & Requirements

• A team player with excellent interpersonal skills, persuasive, and able to build strong working relationships (local and international).

• Must be highly experienced digital operator, proven experience managing digital lead generation campaigns for well-known B2B brands

• Y ears of experience required : 7 +

• Solid experience of Marketing Automation and CRM tools like Pardot and Salesforce marketing solutions

• Marketing or business-related tertiary qualification

• Excellent analytical and conceptual skills. Able to translate insight into new ideas and strategies and recommend changes as he/she deems fit for growth.