Digital Advertising and Automation Intern

Job Title: Digital Advertising & Automation Intern

Location: Govandi, Mumbai

Reports To: Brand Communication Manager

Position Type: 6 months Internship (Full-time)

About the Role: -

Āroka is looking for a Digital Advertising & Automation Intern to drive impactful paid marketing campaigns and optimize automation workflows. This full-time, on-site role involves planning, executing, and refining paid ads across platforms like Facebook Ads Manager and Google Ads, while also managing email and WhatsApp automation through tools like Mailchimp and Aisensey. If you're passionate about fashion marketing, data-driven strategies, and automation, this role is for you!

Key Responsibilities: -

• Paid Marketing & Performance Ads
• Develop and launch paid marketing campaigns on digital platforms.
• Conduct competitor research using Facebook Ads Library to analyze industry trends.
• Collaborate with sales and production teams to align campaigns with key product focuses.
• Ideate ad concepts and work with graphic designers to create engaging visuals.
• Write compelling ad copy tailored to platform guidelines and brand identity.
• Manage and optimize campaigns on Facebook Ads Manager, Google Ads, and other paid platforms.
• Track campaign performance and make data-driven adjustments to maximize ROI.
• Automation & Broadcasting
• Set up and manage email and WhatsApp automations using tools like Mailchimp and Aisensey.
• Develop automated workflows for customer engagement, abandoned carts, and post-purchase sequences.
• Segment audiences based on consumer behavior and tailor messaging accordingly.
• Analyze open rates, click-through rates, and conversions, optimizing broadcasts for better performance.
• Ensure seamless integration between marketing automation and ad campaigns for a cohesive brand experience.

Qualifications: -

• Bachelor’s degree in marketing, Advertising, or a related field.
• Strong understanding of fashion trends, consumer behavior, and the retail landscape.
• Proficiency in Facebook Ads Manager, Google Ads, and marketing automation tools (Mailchimp, Aisensey, etc.).
• Excellent written and verbal communication skills.
• Detail-oriented, ensuring accuracy in ad content, campaign execution, and automation workflows.
• Understanding of consumer personas, demographics, and psychographics.

Benefits:

• Opportunity to convert the internship into a full-time role based on performance.
• Hands-on experience managing real paid ad campaigns (Facebook & Google Ads).
• Exposure to fashion marketing, audience targeting & performance analytics.

Additional Notes:

• We are looking for strong candidates with a background in Digital Marketing or Advertising — applicants must hold a degree in Marketing, Advertising, or a closely related field.
• Candidates who have completed certifications or courses in platforms like Google Ads or Meta (Facebook) Ads will be given preference.
• Prior experience, including internships in performance marketing or marketing automation, is a plus.
• Immediate joiners are preferred.
• Freshers may also apply, provided they meet the educational and certification/coursework requirements.