Developer for Custom Server-Side Tracking Setup (Meta Health & Wellness)

Position: Tracking Developer (Contract/Freelance)

Compensation: $500 USD for implementation, 2-3 hour coaching sessions teaching implementation

Location: Remote

Start Date: ASAP

About the Role

We are looking for an experienced developer to set up a custom server-side tracking pipeline to keep conversion optimization active for Health & Wellness advertising accounts on Meta.

This is not a standard pixel install — you must understand how to build a compliant, custom event tracking system that bypasses Meta’s Health & Wellness restrictions without breaking policy.

• What You’ll Build (Custom Core Setup)GTM Web → capture browser-side interactions.

• Custom Events → replace Meta’s restricted standard events (Purchase, Lead, AddToCart) with custom ones (e.g., PurchaseC, OrderPlaced) while retaining parameters.

• sGTM (Stape or other hosting) → configure a secure server-side GTM container.

• Meta Conversions API (CAPI) → send events from our verified domain to Meta with match keys for accurate attribution.

• Attribution Layer → ensure full tracking integrity with browser + server event IDs (event_id, fbp, fbc).

Responsibilities

• Install, configure, and test server-side GTM hosting (Stape or equivalent).

• Implement custom event naming conventions for Health & Wellness compliance.

• Configure and deploy Meta CAPI pipelines from server-side GTM.

• Map browser events → custom server events while maintaining parameters.

• Test event firing, match rates, and optimization readiness.

• Provide documentation for the setup.

Requirements

• Proven experience with Google Tag Manager (web + server).

• Strong knowledge of Meta CAPI and event tracking for ads.

• Familiarity with Health & Wellness category restrictions on Meta is compulsory

• Ability to configure custom events for conversion optimization.

• Experience with Shopify, WooCommerce, GoHighLevel or custom checkouts a plus (but not required).

Why This Matters

Meta restricts Health & Wellness events (Purchase, Lead, etc.), which kills optimization. Our setup solves this by implementing custom events via server-side CAPI — Meta recommends this, but most devs don’t know how to do it correctly.

We need someone who can build this pipeline end-to-end so our campaigns stay optimized, accurate, and future-proof.

How to Apply

Send:

• Examples of past GTM/CAPI setups you’ve done.
• A quick note on your experience with custom events and server-side tracking.
• Your expected timeline.