Deputy Vice President- Event & Experiences

Position

Location

Company

Role & responsibilities

Strategic Leadership

• Develop and drive the long-term strategy for Events & Experiences, aligning with overall marketing and

business goals.

• Lead the creation and execution of the annual events calendar, including flagship events, product launches,

CXO forums, partner meets, and customer engagement initiatives.

• Champion the adoption of new experiential formats, technologies, and digital platforms to enhance brand

engagement.

• Create, deploy and supervise templates for regional events to ensure on-ground consistency of the brands

presence and experience.

Experience Design & Innovation

• Oversee the conceptualization and delivery of immersive, differentiated brand experiences across physical,

digital and hybrid platforms.

• Foster a culture of innovation, encouraging experimentation with new event formats and engagement models.

Stakeholder & Team Management

• Lead, mentor, and develop a high-performing Events & Experiences team.
• Collaborate closely with internal stakeholders (Sales, Distribution, HR, Product, Compliance, etc.) and

external partners (agencies, vendors, industry bodies).

• Manage a CXO-level engagement program and represent the organization at industry forums, FAM trips as

needed.

Financial & Vendor Management

• Own the functions budget, ensuring optimal allocation and cost-effective execution of all events.
• Oversee vendor selection, contract negotiations, and relationship management to ensure quality and timely

delivery.

Governance & Compliance

• Ensure 100% adherence to brand, legal, and regulatory guidelines relevant to the insurance sector.
• Establish and monitor robust processes for risk management, compliance, and audit readiness for all events.

Performance Measurement & Reporting

• Define and track KPIs such as engagement metrics, NPS, and ROI for all events and experiences.
• Present regular reports, insights, and recommendations to the CMO and senior leadership