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Deputy National Lead - Digital Platforms

Deputy National Lead - Digital Platforms

Bajaj Finserv

3 years

0 Lacs

pune maharashtra india

Posted:1 month ago| Platform:

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Skills Required

strategy content marketing seo payments writing ai strategies design management finance

Work Mode

On-site

Job Type

Full Time

Job Description

Location Name:

Pune Corporate Office - Mantri

Job Purpose

Digital Platforms (App & Web) are the key drivers of company’s growth strategy and are expected to generate over 30% of the company’s business over the next 3 years. These platforms generate over 2Bn sessions annually generating traffic for over 73 P&Ls of the company. Digital Content Marketing is at the heart of the companies traffic generation strategy feeding SEO & ASO ecosystems, & enhancing the customers experience on our digital platforms.This is a strategic position and critical to the company’s success as an omnipresent financial services company, across payments, shopping, loans and deposits.We are seeking a talented Content Head with extensive knowledge of financial products, exceptional writing skills, and expertise in leveraging AI tools for content creation. The ideal candidate will have a deep understanding of SEO strategies, traffic generation techniques, and the ability to optimize content for maximum visibility and engagement.

Major Challenges

Co-ordinating with the design/tech teams to get the SEO changes/recommendations implemented with optimal turnaround times.
To come up with alternate/middle-ground ideas that strike a balance between SEO best practices and work-around/stop-gap solutions in a case where it is not possible to implement SEO best practices due to certain tech/non-tech or resource related/specific limitations raised/set by the brand owners, marketing teams and/or tech teams
To help the top management appraise/recognize the beneficial outcomes of any/all SEO recommendations/changes proposed by the Tech SEO team.

Required Qualifications And Experience

Qualifications:
Bachelor's degree in Communications, Marketing, Finance, or related field

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Deputy National Lead - Digital Platforms