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Deputy National Lead - Digital Platforms

Deputy National Lead - Digital Platforms

Bajaj Finance

9 - 12 years

25 - 27 Lacs

pune

Posted:1 day ago| Platform:

Apply

Skills Required

seo strategies marketing financial products web technologies seo digital marketing google adwords off-page optimization on-page optimization search engine optimization smo website analysis social media marketing google analytics sem

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Purpose
Digital Platforms (App & Web) are the key drivers of companys growth strategy and are expected to generate over 30% of the companys business over the next 3 years.

These platforms generate over 2Bn sessions annually generating traffic for over 73 P&Ls of the company.

Digital Content Marketing is at the heart of the companies traffic generation strategy feeding SEO & ASO ecosystems, & enhancing the customers experience on our digital platforms.

This is a strategic position and critical to the companys success as an omnipresent financial services company, across payments, shopping, loans and deposits.

We are seeking a talented Content Head with extensive knowledge of financial products, exceptional writing skills, and expertise in leveraging AI tools for content creation.

The ideal candidate will have a deep understanding of SEO strategies, traffic generation techniques, and the ability to optimize content for maximum visibility and engagement.
Major Challenges

Co-ordinating with the design/tech teams to get the SEO changes/recommendations implemented with optimal turnaround times.

To come up with alternate/middle-ground ideas that strike a balance between SEO best practices and work-around/stop-gap solutions in a case where it is not possible to implement SEO best practices due to certain tech/non-tech or resource related/specific limitations raised/set by the brand owners, marketing teams and/or tech teams

To help the top management appraise/recognize the beneficial outcomes of any/all SEO recommendations/changes proposed by the Tech SEO team.

Required Qualifications and Experience
a)Qualifications:

Bachelor's degree in Communications, Marketing, Finance, or related field

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Deputy National Lead - Digital Platforms