Content-Led Growth Marketer

Role Overview

We are looking for a content-driven marketer who can use high-quality content, SEO, and multi-channel distribution to drive organic growth, brand authority, and qualified leads. The role requires strong ownership across content strategy, execution, performance tracking, and cross-functional collaboration with design and product teams.

Key Responsibilities

Content & SEO Growth

• Develop and execute a content strategy aligned with business goals, focusing on organic traffic growth, brand visibility, and thought leadership.

• Write, edit, and SEO-optimize long-form and short-form content (blogs, landing pages, guides, newsletters).

• Own on-page SEO, keyword research, internal linking, and content refresh initiatives to improve search rankings and domain authority.

• Track and improve key SEO metrics including organic traffic, keyword rankings, and domain rating (DR).

Multi-Channel Content Distribution

• Plan and execute multi-channel content campaigns across website, email, and social media platforms.

• Drive audience growth and engagement through consistent publishing, repurposing content across formats and platforms.

• Monitor performance and optimize content based on engagement, reach, and conversion metrics.

Email & Lead Nurturing

• Build and manage segmented contact lists for targeted outreach and lead nurturing.

• Execute cold and warm email campaigns, optimizing subject lines, messaging, and CTAs to improve open rates and CTRs.

• Collaborate with sales or growth teams to align content with funnel stages.

Website & Product Content Experience

• Collaborate with design, product, and engineering teams on website and product interface improvements.

• Lead or support website redesign initiatives with a focus on content structure, usability, and brand consistency.

• Create wireframes, UI content, and prototypes for new product features where required.

Analytics & Optimization

• Measure content and campaign performance using analytics tools.

• Generate insights and recommendations to continuously improve content ROI.

• Maintain dashboards and reports for leadership and stakeholders.

Key Skills & Qualifications

• Strong writing and editing skills with a clear understanding of SEO best practices
  
• Experience driving organic growth through content
  
• Hands-on experience with email marketing tools and CRM platforms
  
• Ability to plan and execute multi-channel content campaigns
  
• Working knowledge of website UX, content architecture, and conversion optimization
  
• Data-driven mindset with experience tracking and interpreting performance metrics
  
• Ability to work cross-functionally with design, product, and tech teams

What Success Looks Like

• Significant growth in organic traffic, search visibility, and domain authority
  
• Improved engagement and audience growth across channels
  
• Strong email performance metrics (CTR, engagement, lead quality)
  
• A cohesive, high-quality content experience across website and product touchpoints