Content Marketing Manager

Responsibilities :

Content Strategy & Execution:

• Develop and own the end to end content strategy ensuring alignment with overall business objectives and revenue targets.
• Conduct in-depth market research, competitive analysis, and customer segmentation to identify target markets, ideal customer profiles (ICPs), and buyer personas.
• Define the content strategy, messaging, and value propositions that resonate with target audiences and differentiate our offerings.
• You ll produce a mix of rich media and long-form content such as "how-to" guides, thought-leadership whitepapers, case studies, SEO-optimized blog posts, and more.

Launch Planning & Execution:

• Create detailed production and distribution plans, timelines, and collaborate across cross-functional teams (Design, Campaign, and Digital) to drive awareness, generate leads, and accelerate the sales pipeline.

Performance Monitoring & Optimization:

• Define and track key performance indicators (KPIs) such as MQLs, Organic Traffic, and Content Engagement Rates.

• Analyze performance data, identify trends, and derive actionable insights to optimize and improve performance.

• Establish feedback loops with sales, customer success, and customers to gather insights, understand pain points, and inform future content iterations.

Cross-functional Collaboration & Leadership:

• Act as a central point of contact, fostering strong relationships and alignment across all stakeholders.
• Champion a customer-centric approach throughout the customer lifecycle, ensuring customer needs are at the forefront of all marketing and content efforts.

Requirements:

• 4 5 years in Content Marketing, ideally within B2B SaaS or MarTech.

• The "M-Shaped" Marketer: You are a brilliant writer, but you also understand the "pipes" SEO/AIO, distribution, and how content fuels the lead gen funnel.

• You arent afraid of technical jargon. You can easily explain the difference between a CDP and a Marketing Hub.

• Working knowledge of marketing principles and best practices

• Understanding brand and regulatory compliance

• Excellent project management skills and the ability to liaise with agencies, vendors, and creative/design professionals

• Good planning, interpersonal, negotiation, and communication (verbal and written) skills

• Ability to multitask with multiple deadlines and/or milestone requirements

• Strong attention to detail and a commitment to quality, viz. proofreading, editing, and consistency

• Continually pick up new skills and technology including AI to solve for content bottlenecks

• Energetic and able to work in a highly dynamic environment