Job
Description
About the role: We are seeking a data-driven and innovative Growth Marketer to drive our customer acquisition, retention, and engagement efforts. In this role, you will also be responsible for ensuring effective execution of strategies and fostering a culture of experimentation and growth. You will work cross-functionally with Product, sales, Analytics and customer success teams to develop and execute strategies that drive measurable business outcomes. What will you do: Growth Strategy and Execution Develop and implement multi-channel strategies to drive customer acquisition, retention, and lifetime value. Identify and optimize growth opportunities across digital channels, including paid ads, SEO, email, and social media Create and test innovative growth initiatives, such as referral programs, viral loops, content campaigns etc. Customer Lifecycle Management Design and execute campaigns to engage users at every stage of their journey, from onboarding to long-term retention. Develop lifecycle marketing campaigns to re-engage churned customers and boost user activity. Work closely with customer success teams to ensure smooth onboarding and adoption. Data Analysis and Optimization Analyze customer behavior, campaign performance, and funnel metrics to identify trends and opportunities for improvement. Use A/B testing and experimentation to optimize landing pages, email campaigns, and user flows. Leverage data insights to personalize communication and improve conversion rates. Collaboration and Communication Partner with the product team to align growth initiatives with feature launches and app updates. Collaborate with the sales team to support lead generation and nurture campaigns. Coordinate with content and design teams to create compelling assets for campaigns. Performance Monitoring and Reporting Track and report on KPIs such as Conversion rate, churn rate, retention rate, and return on investment (ROI) etc. Provide insights and recommendations for ongoing growth and marketing initiative s. Skills & Qualifications: Proven track record (9+ years) in growth marketing, performance marketing, or a related role. Strong analytical skills with experience using tools like Google Analytics, Mixpanel, Amplitude, or similar. Proficiency in CRM platforms (e.g., HubSpot, Salesforce) and marketing automation tools (e.g., Clevertap, Braze). Knowledge of running and optimizing campaigns across paid channels (e.g., Google Ads, LinkedIn, Facebook). Hands-on experience with A/B testing and experimentation frameworks. Excellent written and verbal communication skills, with an ability to craft compelling customer messages.
