Deputy General Manager Retail Sales (B2C/Channel) WESTERN REGION

Deputy General Manager Retail Sales (B2C/Channel) WESTERN REGION

Location: Mumbai, India

Industry: Electrical (FMEG)

Age: max. 45 years

Position Summary:

Deputy General Manager Retail Sales (B2C/Channel), West

Key Responsibilities:

• Market Intelligence & Strategy:

• Conduct in-depth market research to identify regional trends, challenges, and opportunities, including competitor benchmarking and retailer/influencer analysis.
• Utilize market insights to refine and optimize the

  go-to-market (GTM) strategy

  for the region.

• Channel Expansion & Sales Growth:

• Expand and optimize the distributor network across all districts in Western India to drive primary sales.
• Strengthen the retailer network to boost secondary sales in alignment with company growth targets.

• Stakeholder & Client Engagement:

• Develop and maintain strong relationships with key stakeholders, including distributors, retailers, and influencers.
• Conduct regular market visits to strengthen distributor and retailer engagement.

• Influencer & Loyalty Program Management:

• Drive the

  electrician influencer loyalty program

  to expand the active influencer base and enhance tertiary sales.

• Marketing & Brand Visibility:

• Develop and execute regional-level

  Below-The-Line (BTL) marketing initiatives

  to engage key influencers and strengthen brand positioning.

• Team Leadership & Performance Management:

• Lead a high-performing sales team, including

  State Heads, Area Sales Managers (ASMs), and Territory Sales Incharges (TSIs).

• Set, monitor, and analyze

  key performance indicators (KPIs)

  to drive operational excellence and individual district performance.

• Strategic Business Development:

• Spearhead initiatives to enhance market presence and improve profitability.
• Identify and implement best practices to strengthen market penetration.

• Training & Capability Building:

• Design and implement structured training programs to enhance the sales team's product knowledge and selling skills.
• Ensure all team members are equipped to meet and exceed their sales targets.

Qualifications & Experience:

• Education:

• Bachelor's degree in Engineering, Business Administration, Management, or a related field.
• MBA or Master's degree preferred.

• Experience:

• Minimum

  12 years of experience in B2C sales

  (preferably in electrical products).
• Proven track record in

  leading large regional/state-level sales teams

  and driving business growth.

• Core Competencies:

• Strong strategic thinking with the ability to develop and implement business plans that deliver measurable results.
• Excellent leadership skills with demonstrated experience in team management, performance tracking, and staff development.
• Exceptional negotiation, communication, and interpersonal abilities.
• In-depth knowledge of

  regional market dynamics, regulatory landscape, and industry-specific challenges.