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Deputy General Manager - Marketing - FMCG

8 - 13 years

14 - 17 Lacs

Chennai Karnataka

Posted:3 months ago| Platform: Naukri logo

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Skills Required

Marketing FMCG Marketing Marketing Head digital marketing PR ATL OOH BTL market research sales support

Work Mode

Work from Office

Job Type

Full Time

Job Description

Candidate Profile: Full-time MBA working with an FMCG Reporting: Head of Marketing Responsibilities :- Formulate and implement marketing and launch strategy of all categories of existing/new products in India.- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activations and public relations, social media, ATL/ BTL, Celebrity management.- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.- Prepare and monitor the Annual Marketing Budget in line with business objectives.- Translate business strategy/ plans into financial bottom-line impact through effective marketing and product promotion and Forecast ROI.- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, sales support, market research etc.

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