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Category Manager - Marketing

Category Manager - Marketing

Turning Pro Network

6 - 11 years

16 - 20 Lacs

Chennai Bengaluru

Posted:2 months ago| Platform:

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Skills Required

Category Management digital marketing marketing calendar Celebrity management market research sales support ATL/ BTL Marketing

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Work from Office

Job Type

Full Time

Job Description

Candidate Profile: Full-time MBA working with an FMCG/Consumer Goods Reporting: Head of Marketing Responsibilities :- Formulate and implement marketing and launch strategy of all categories of existing/new products in India.- Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activation and public relations, social media, ATL/ BTL, Celebrity management.- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.- Prepare and monitor the Annual Marketing Budget in line with business objectives.- Translate business strategy/plans into financial bottom-line impact through effective marketing and product promotion and Forecast ROI.- Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, sales support, market research etc.

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www.turningpronetwork.com

Networking / Online Community

Los Angeles

50-100 Employees

55 Jobs

Key People

Jessica Turner

CEO & Founder
Michael Smith

Chief Technology Officer
Sarah Johnson

Marketing Director

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