Posted:4 weeks ago|
Platform:
Work from Office
Full Time
Job Purpose - Drive brand adoption and growth by tailoring the corporate brand strategy for priority target markets. - Ensure consistent brand messaging across all marketing initiatives and communications to uphold brand integrity. Knowledge, Skills and Experience Graduation/ Post Graduation in Marketing & Communication 6-10 years of experience Excellent written communications skills Experience in campaign designing, planning & execution. Worked closely with advertising/design and media buying agencies Key Responsibility - Brand Standardisation - Execute brand standardisation initiative for Narayana Hospitals and other verticals. - Creative Development - Create compelling content (written, visual) that resonates with the target audience and amplifies the brand message. - Manage and oversee brand assets, ensuring consistent brand identity across all marketing materials. - Work closely with design and content teams to develop compelling and consistent brand materials. - Develop group-level campaigns aimed at increasing Brand Awareness (TOM & Unaided) and Consideration - Coordinate and manage units marketing initiatives to ensure consistent brand messaging to enhance overall brand awareness and consideration. - Stakeholder Management - Collaborate with internal/cross functional teams to ensure consistent brand messaging across all channels. - Monitoring: Track and analyse key performance indicators to measure the success of corporate and unit marketing initiatives. and execution of marketing campaigns and events. - Liaison with internal finance and purchase team to ensure timely approvals and payments.
Narayana Health (NH)
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