Demand Generation | Marketing (B2B) | ANSR Global

Account-Based Marketing (ABM) Specialist

Key Responsibilities

• Partner with demand gen and sales teams to design and execute

  1:1, 1:few, and 1:many ABM campaigns

  .
• Conduct

  deep account research

  to uncover buying centers, decision-making structures, and intent signals.
• Develop

  personalized messaging and content

  tailored to CXO personas across HR, Finance, IT, and Operations.
• Manage multi-channel campaigns across

  LinkedIn, email, paid media, and events

  with a strong focus on engagement and conversion.
• Collaborate with content and design teams to create

  account-specific assets

  (microsites, personalized decks, nurture emails, etc.).
• Use ABM and marketing automation tools (HubSpot/Marketo, 6sense, or similar) for

  campaign orchestration and measurement

  .
• Track, analyze, and report

  ABM performance metrics

  (engagement rates, influenced pipeline, conversion) and optimize campaigns continuously.
• Stay updated on

  ABM best practices and emerging trends

  to drive innovation in ANSRs demand gen approach.

Skills & Experience Required

• 34 years of experience

  in B2B demand generation, with at least 2 years dedicated to ABM.
• Strong grasp of

  B2B buyer journeys

  , especially in mid-market and enterprise segments.
• Hands-on experience with

  ABM platforms and CRM/marketing automation tools

  .
• Excellent skills in

  account research, segmentation, and persona development

  .
• Strong project management and cross-functional collaboration skills.
• Data-driven mindset; ability to analyze campaign performance and optimize.
• Exposure to

  GCC/GBS, outsourcing, or enterprise tech

  industries is a plus.

What We Offer

• Opportunity to work with a

  market leader in GCC enablement

  .
• Exposure to

  CXO-level enterprise marketing

  .
• A collaborative environment with access to

  cutting-edge AI, automation, and ABM tools

  .
• Growth opportunities in a fast-scaling global business.