Demand Generation Manager

About the Role

Demand Generation Manager

What You’ll Own

• Develop and execute multi-channel demand generation strategies to drive MQLs, pipeline, and revenue
• Plan and manage integrated campaigns across paid search, paid social, email, events, and website
• Own lead scoring, nurturing, and funnel progression in collaboration with RevOps and Sales
• Analyze funnel performance and campaign ROI to optimize conversion across stages (MQL SQL Opp Win)
• Launch and scale ABM and outbound-support programs for priority accounts or verticals
• Work with Product Marketing on campaign messaging, assets, and landing pages
• Manage marketing automation workflows and improve nurture efficiency
• Partner with SDR/BDR team to align on lead follow-up SLAs, sequences, and handoff processes
  

Success Looks Like

• Increased volume and quality of MQLs and demo-ready leads
• Reduced CAC and improved lead-to-close conversion
• Clear visibility into performance by channel, campaign, and segment
• Higher contribution of marketing-sourced revenue to overall pipeline
  

You Should Have

• 6-8 years experience in demand generation & growth in a B2B SaaS or tech company
• Hands-on experience with HubSpot, and tools like Google Ads or Meta, Smartlead,
• Strong understanding of marketing attribution, conversion paths, and lead lifecycle metrics
• Analytical mindset — confident using data to guide decisions and communicate performance
• Excellent project management skills and the ability to collaborate cross-functionally
• Experience working in USA market
  

Bonus Points If You Have

• Experience with cold outbound & supporting SDR/BDR motions
• Familiarity with the dental or healthcare technology space
• Comfort working in a high-growth, fast-paced environment
  

What We Offer

• Competitive compensation and benefits
• Ownership and autonomy
• Direct impact on product adoption and revenue
• Collaborative team culture with high trust and transparency