Data Scientist

4 - 9 years

30 - 35 Lacs

Posted:None| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

  • Extract, clean, and prepare data from various sources (CRM, Marketo, web analytics, etc.) for analysis.
  • Apply statistical methods hypothesis testing, correlation, forecasting, regression, sampling, time series analysis to understand the drivers of marketing performance and improve pipeline efficiency.
  • Implement analytics strategies to understand buyer behaviors, segments, and channels across solutions.
  • Conduct time series or regression analysis to identify trends, and understand seasonality in B2B customer behavior.
  • Map multi-touch customer journeys to identify key behavioral signals that influence engagement, opportunity creation. and conversion
  • Perform causal inference and experiment analysis to assess marketing lift and channel effectiveness.
  • Collaborate with marketing and sales stakeholders to understand their business questions and translate them into analytical frameworks
  • Build dashboards and reports and enable marketing teams with self-serve analytics tools for activation and performance monitoring.
  • Partner with Marketing Operations to embed insights into MAP and CRM workflows.
Skills & Qualifications
  • 4+ Years of Experience in Data Science, Marketing Analytics or related fields in B2B
  • A degree in Statistics, Data Science, Economics, Computer Science, Math or a similar domain
  • Experience applying data science best practices to B2B marketing use cases such as lead scoring, propensity models, journey analytics, and account prioritization.
  • Deep understanding of statistical analysis, segmentation techniques, and machine learning (e.g., regression, clustering, classification, uplift modeling).
  • Ability to translate complex analytics into business action across marketing and sales.
  • Comfortable working cross-functionally and presenting insights to non-technical stakeholders.
  • Strong skills in Python (pandas, scikit-learn, seaborn/matplotlib), SQL, Google Sheet and Tableau.
  • Familiarity with CRM/MAP, and Intent platforms (6sense, Bombora etc).
  • Exposure to causal inference, experimentation (A/B testing), or time-to-event modeling.
  • We are primarily an in-office environment and therefore, you will be expected to work from the Bangalore office in compliance with Pure s policies, unless you are on PTO, or work travel, or other approved leave.

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