Data Scientist - MMM

This role is for one of the Weekday's clients

Requirements

Core Responsibilities:

• Build, maintain, and optimize short-term and long-term MMM models to assess the impact of marketing activities on business performance
• Conduct end-to-end data processing, model development, diagnostics, and interpretation of results
• Translate model findings into actionable recommendations for media mix and budget allocation
• Work closely with stakeholders to understand business goals and align MMM insights accordingly
• Create clear visualizations and reports to communicate findings and influence strategic decisions
• Support campaign planning by analyzing performance across various media channels and business KPIs
  

Core Competencies:

• 5-8 years of experience in MMM with a demonstrated ability to deliver data-backed insights
• Strong proficiency in Python for data processing, statistical modeling, and visualization
• Deep understanding of statistical techniques, model diagnostics, and performance evaluation
• Experience in applying optimization methods for marketing budget and media mix decisions
• Working knowledge of SQL for data extraction and manipulation
• Familiarity with media planning, retail business dynamics, and stakeholder collaboration
• Strong analytical mindset with excellent communication and presentation skills
  

Key Skills:

• Marketing Mix Modeling (MMM)
• Python
• Data Processing & Visualization
• Model Diagnostics
• Media & Budget Optimization
• SQL
• Client & Stakeholder Management
• Retail Industry Familiarity