Data Analyst - Digital Marketing

Key Responsibilities

Analyze Marketing Campaign Performance

• Track and assess key performance metrics such as

  Cost Per Acquisition (CPA)

  ,

  Return on Ad Spend (ROAS)

  , and

  conversion rates

  to evaluate the effectiveness of campaigns.
• Leverage

  analytics

  tools to provide actionable insights for optimizing campaigns, improving targeting, and ensuring budget efficiency.

• Develop Data-Driven Insights

  :
• Maintain and enhance

  reporting frameworks

  using advanced

  analytics

  to monitor

  campaign performance

  ,

  audience engagement

  , and implement

  attribution modeling

  .
• Utilize data to drive decision-making, identify trends, and propose recommendations for improving marketing strategies.

• Market Research & Consumer Insights

  :
• Oversee market research studies and analyze customer data to uncover insights into

  consumer behavior

  ,

  preferences

  , and

  trends

  .
• Provide

  data-backed

  recommendations that inform campaign optimizations and drive customer-centric marketing strategies.

• Dashboard Creation & Monitoring

  :
• Design, implement, and maintain

  real-time reporting dashboards

  using

  analytics

  platforms to track key performance metrics and KPIs.
• Ensure dashboards deliver clear, actionable insights for stakeholders and support effective decision-making.

• Trend Analysis & Forecasting

  :
• Perform

  trend analysis

  to identify

  seasonal patterns

  ,

  industry trends

  , and

  predictive insights

  that support business planning and marketing strategies.
• Leverage

  analytics tools

  to forecast future performance and guide campaign optimization.

• Conversion Rate Optimization (CRO)

  :
• Conduct

  A/B testing

  ,

  landing page analysis

  , and

  funnel optimization

  to improve

  lead generation

  and

  conversion rates

  .
• Use analytics to interpret test results, refine campaigns, and increase conversion performance.

• Cross-Functional Collaboration

  :
• Work closely with

  marketing

  ,

  product

  , and

  technology

  teams to implement

  tracking systems

  , integrate data across platforms, and ensure accurate performance measurement.
• Ensure seamless data flow and integration, enabling robust analytics and consistent reporting.

• Strategic Data Interpretation

  :
• Analyze large datasets using

  advanced analytics techniques

  to extract meaningful insights, providing strategic recommendations to improve marketing effectiveness.
• Present findings to senior leadership and key stakeholders, supporting data-driven decision-making.

• Collaboration with Analytics Teams

  :
• Partner with

  data science

  and

  analytics teams

  to refine

  campaign measurement methodologies

  and enhance

  reporting solutions

  .
• Contribute to the development of

  advanced analytics tools

  that improve campaign performance measurement and enable continuous optimization.

Skills & Qualifications

• 3+ years of experience in

  campaign analytics

  ,

  digital marketing

  , or related roles with a strong focus on

  analytics

  .
• Expertise in

  data analysis

  ,

  reporting frameworks

  , and

  performance tracking

  using

  analytics tools

  (e.g., Google Analytics, Tableau, Power BI).
• Strong understanding of key marketing metrics such as

  CPA

  ,

  ROAS

  ,

  conversion rates

  , and

  attribution models

  .
• Experience in

  A/B testing

  ,

  CRO

  , and optimizing customer conversion funnels through

  analytics

  .
• Familiarity with

  advanced analytics tools

  (e.g., Python, R, SQL) is a plus.
• Experience creating and maintaining

  real-time dashboards

  to monitor campaign performance and KPIs.
• Ability to analyze large datasets, identify trends, and translate data into actionable insights.
• Collaborative mindset with the ability to work cross-functionally with marketing, product, and technology teams.
• Strong communication skills to present complex

  analytics

  and insights in a clear and impactful manner.