Data Analyst - Digital Marketing

Key Responsibilities

• Acquire, cleanse, and validate data from multiple internal and external sources to ensure data integrity for analysis and reporting.
• Perform end-to-end data analysis on campaign performance, user behaviour, and other key business areas to uncover trends and insights.
• Develop and maintain dashboards and visualizations using tools such as Tableau, Power BI, or equivalent.
• Present findings and actionable recommendations to campaign managers, marketers, and leadership teams to improve ongoing and future campaigns.
• Build and automate data pipelines for efficient and scalable data processing and reporting.
• Work closely with marketing, IT, and management teams to translate business requirements into robust data solutions.
• Identify areas for process improvement within data collection, analysis, and reporting workflows.
• Ensure data security and compliance with all organizational and regulatory requirements.
• Monitor campaign metrics and KPIs, providing timely reports and interpretations of campaign effectiveness.

• 4-5 years experience in analytical roles focused on campaign or marketing data, preferably in a digital marketing or similar environment.
• Advanced proficiency in SQL, Python, R, or similar data analysis and scripting languages.
• Hands-on experience with visualization tools such as Tableau, Power BI, or similar.
• Solid understanding of campaign analytics, customer journey data, and digital marketing metrics.
• Strong analytical thinking, problem-solving, and communication skills.
• Demonstrable experience in automating reporting processes and presenting insights to cross-functional stakeholders.
• Experience with cloud-based data environments and APIs is a plus.
• Preferred Skills Certification in analytics or data visualization platforms.
• Familiarity with campaign management tools and CRM systems. Experience working in industries with large consumer data sets (eg, retail, media, e-commerce)