D2C PPC Specialist

As a D2C PPC Specialist, you will play a crucial role in managing and scaling paid advertising campaigns for our e-commerce brand and overseeing the Shopify website. Your responsibilities will include: - **PPC (D2C Performance Campaigns):** - Set up, manage, and optimize paid campaigns across Google Ads and Meta Ads for D2C growth. - Conduct keyword research, audience segmentation, and competitor benchmarking. - Track KPIs (CTR, CPC, ROAS, conversions) and continually optimize campaigns for efficiency. - Test ad creatives, audiences, and landing pages to enhance cost-effectiveness and scalability. - Stay informed about platform changes, D2C trends, and best practices. - **Shopify (Hands-on Execution):** - Maintain and update the Shopify store by managing products, collections, and content. - Optimize website speed, layout, and user journey to drive maximum conversions. - Install/configure Shopify apps for store functionality as required. - Troubleshoot issues and implement fixes independently or with minimal developer support. - Monitor analytics to ensure smooth operations and identify areas for improvement. **Qualifications & Skills:** - 3+ years of hands-on experience with Shopify store management. - Proven track record of running successful PPC campaigns for D2C brands. - Strong understanding of e-commerce funnels, CRO, and SEO fundamentals. - Familiarity with tools such as Google Analytics, Tag Manager, and Meta Ads Manager. - Basic HTML/CSS knowledge is a plus but not mandatory. - Strong analytical and problem-solving skills with attention to detail. In addition to the above, the company offers a competitive salary with performance-based bonuses and the opportunity to work in a fast-growing D2C e-commerce environment. As a D2C PPC Specialist, you will play a crucial role in managing and scaling paid advertising campaigns for our e-commerce brand and overseeing the Shopify website. Your responsibilities will include: - **PPC (D2C Performance Campaigns):** - Set up, manage, and optimize paid campaigns across Google Ads and Meta Ads for D2C growth. - Conduct keyword research, audience segmentation, and competitor benchmarking. - Track KPIs (CTR, CPC, ROAS, conversions) and continually optimize campaigns for efficiency. - Test ad creatives, audiences, and landing pages to enhance cost-effectiveness and scalability. - Stay informed about platform changes, D2C trends, and best practices. - **Shopify (Hands-on Execution):** - Maintain and update the Shopify store by managing products, collections, and content. - Optimize website speed, layout, and user journey to drive maximum conversions. - Install/configure Shopify apps for store functionality as required. - Troubleshoot issues and implement fixes independently or with minimal developer support. - Monitor analytics to ensure smooth operations and identify areas for improvement. **Qualifications & Skills:** - 3+ years of hands-on experience with Shopify store management. - Proven track record of running successful PPC campaigns for D2C brands. - Strong understanding of e-commerce funnels, CRO, and SEO fundamentals. - Familiarity with tools such as Google Analytics, Tag Manager, and Meta Ads Manager. - Basic HTML/CSS knowledge is a plus but not mandatory. - Strong analytical and problem-solving skills with attention to detail. In addition to the above, the company offers a competitive salary with performance-based bonuses and the opportunity to work in a fast-growing D2C e-commerce environment.