D2C PPC Specialist

Job Title: D2C PPC Specialist

Location:

Employment Type:

About the Role

D2C PPC Specialist

Key Responsibilities



PPC (D2C Performance Campaigns):

• Set up, manage, and optimize paid campaigns across Google Ads and Meta Ads tailored for D2C growth.
• Perform keyword research, audience segmentation, and competitor benchmarking.
• Track KPIs (CTR, CPC, ROAS, conversions) and continuously optimize campaigns for efficiency.
• Test ad creatives, audiences, and landing pages to improve cost-effectiveness and scalability.
• Stay updated with platform changes, D2C trends, and best practices.

Shopify (Hands-on Execution):

• Maintain and update the Shopify store — products, collections, and content.
• Optimize website speed, layout, and user journey to maximize conversions.
• Install/configure Shopify apps as needed for store functionality.
• Troubleshoot issues and implement fixes independently or with minimal developer support.
• Monitor analytics to ensure smooth operations and highlight areas for improvement.

Qualifications & Skills

• 1–3 years of hands-on experience with Shopify store management.
• Proven track record of running high-performing PPC campaigns for D2C brands.
• Solid understanding of e-commerce funnels, CRO, and SEO fundamentals.
• Familiarity with tools like Google Analytics, Tag Manager, and Meta Ads Manager.
• Basic HTML/CSS knowledge is a plus but not mandatory.
• Strong analytical and problem-solving skills with attention to detail.

What We Offer

• Competitive salary with performance-based bonuses.
• Opportunity to work in a fast-growing D2C e-commerce environment.