D2C Marketing Manager (Growth & Performance)

Role Overview: As a D2C Marketing Manager at Vama, you will lead end-to-end growth strategies and manage the full customer funnel, with a focus on acquisition and retention. Your responsibilities will include planning and executing paid campaigns across various platforms to drive user growth, optimizing conversion flows, and leveraging analytics for data-led decision-making. You will also collaborate with cross-functional teams to create relevant creatives and landing pages, conduct A/B testing, and explore low-CAC marketing channels. Key Responsibilities: - Lead end-to-end growth strategies and manage the full customer funnel - Plan and execute paid campaigns across various platforms to drive user growth - Optimize conversion flows and leverage analytics for data-led decisions - Collaborate with cross-functional teams to create relevant creatives and landing pages - Conduct A/B testing and explore low-CAC marketing channels Qualifications Required: - At least 3 years of experience in growth or performance marketing - Strong command over Meta Ads and Google Ads - Ability to make data-backed decisions quickly - Understanding of Indian user behavior - Excellent collaboration skills - Passion for spirituality (Note: Additional details about Vama's mission and offerings have been omitted from this job description.),