D2C Manager

Job Title: D2C Manager - RUMI Fine Fragrances

About RUMI - Fine Fragrances

Who We re Looking For

Role: D2C Manager

What You ll Own

• Set up and manage the RUMI Shopify store end-to-end structure, navigation, design coordination, apps, backend.
• Own all product listings: content, SEO, images, descriptions, A/B testing.
• Work closely with marketing to drive traffic, conversions, and overall sales performance.
• Analyse user behaviour and optimise the funnel to improve CVR, AOV, LTV.
• Build and execute merchandising strategies to maximise sales.
• Track, measure, and report performance metrics; turn insights into action.
• Coordinate with operations for inventory, fulfilment, and customer experience.
• Experiment relentlessly landing pages, offers, bundles, flows, tools, funnels.
• Stay ahead of D2C best practices, Shopify trends, plugins, and performance tactics.

What Makes You a Great Fit

• 4-5 years of experience in D2C/e-commerce (Shopify experience is a must).
• Strong understanding of CRO, analytics, user journeys, and merchandising.
• Comfortable working in an early-stage, fast-moving environment.
• A builder s mindset resourceful, hands-on, biased for action.
• Passion for brands, design, consumer behaviour, and ideally fragrances.
• Hunger to grow fast, learn fast, and be part of something meaningful.

What You ll Get

• The chance to shape a global Indian luxury brand from day one.
• High ownership, zero bureaucracy, and direct impact.
• A team that pushes, supports, and inspires each other.
• A whole lot of fun, creativity, and growth personally and professionally.