Customer Retention and Email Channel Specialist

As a Customer Retention and Email Channel Specialist at our company, you will play a crucial role in developing and executing effective B2B email marketing strategies to drive new user acquisition, customer engagement, and revenue growth. Your strong communication skills and analytical abilities will be key in optimizing campaigns for maximum results. Responsibilities: - Develop and execute effective B2B email marketing strategies to generate leads, drive engagement, and revenue. - Collaborate with cross-functional teams to create engaging communications with the target audience. - Identify customer segments for personalized targeting. - Conduct A/B testing to optimize email campaigns. - Monitor, analyze, and optimize campaign performance. - Maintain and update email lists for accuracy and compliance. - Stay updated on industry trends and best practices. Job Duties: - Work with various teams to craft and send personalized emails. - Develop customer targeting and communication strategies. - Implement marketing automation and triggers. - Conduct A/B tests and analyze results. - Improve email templates to enhance conversion rates. - Ensure compliance with relevant laws and regulations. - Provide feedback to enhance marketing strategies. Skills Required: - Minimum 5 years of experience in cold email marketing or related field. - Proficiency in email marketing tools and software. - Strong analytical skills and data interpretation abilities. - Experience in customer segmentation and subscriber management. - Knowledge of data protection regulations and best practices. - Familiarity with CRM and marketing automation software. - Understanding of platforms like Wordpress, HTML, and Google Analytics. - Excellent written and verbal communication skills. - Ability to work independently and collaboratively. - Strong organizational and time management skills.,