Customer Retention and Email Channel Specialist

The Customer Retention and Email Channel Specialist will play a crucial role in developing and implementing B2B email marketing strategies to enhance user acquisition, engagement, conversion rates, and revenue growth. With a strong track record in driving successful campaigns, you will collaborate with various teams to create compelling communications, optimize campaigns, and drive customer segmentation for personalized targeting. Your analytical skills will be key in monitoring performance, conducting A/B tests, and providing actionable insights to improve results. Your responsibilities will include developing and executing effective email marketing strategies, collaborating with cross-functional teams, conducting A/B testing, monitoring campaign performance, updating email lists for compliance, and staying updated on industry best practices. You will work closely with engineering, design, and content teams to craft personalized emails, analyze customer behavior, implement marketing automation, and ensure compliance with data protection regulations. To excel in this role, you should have a minimum of 5 years of experience in cold email marketing, proficiency in email marketing tools and software, advanced skills in Excel, A/B testing, HTML emails, and campaign analysis. Knowledge of customer segmentation, data protection regulations, CRM/marketing automation software, and various platforms/tools is essential. Strong communication skills, both written and verbal, along with the ability to work independently and collaboratively, are vital for success in this position. If you are a results-driven professional with a passion for email marketing and customer engagement, we invite you to join our team as a Customer Retention and Email Channel Specialist on a full-time, permanent basis. This role offers the opportunity to contribute to innovative marketing strategies and drive business growth in a dynamic work environment.,