Customer Relationship Management Specialist

Wayground (formerly Quizizz) is a rapidly growing EdTech platform with a global presence, dedicated to empowering educators to inspire learners worldwide. Our engaging quiz-based learning experiences are utilized by over 75 million individuals monthly across 180 countries, including 90% of U.S. schools. Backed by exceptional investors, we maintain profitability and are committed to continuous growth and enhancement. As we expand our reach and impact in the education sector, we are looking for a dynamic CRM Associate to join our passionate team at Wayground. In this multifaceted role, you will be responsible for managing and optimizing personalized marketing campaigns throughout the customer lifecycle, from acquisition to retention. Leveraging your expertise in lifecycle marketing, you will collaborate with various teams to create compelling content, design visually appealing assets, and utilize data-driven insights to enhance campaign performance. Key Responsibilities: - Develop, implement, and refine automated and manual marketing initiatives across various channels such as email, push notifications, in-app messaging, and SMS, utilizing platforms like Clevertap, Braze, Moengage, or Klaviyo. - Craft engaging and on-brand copy for all touchpoints in the customer journey to drive customer engagement and loyalty. - Collaborate with designers to produce visually attractive and impactful marketing materials. - Manage campaign schedules, conduct A/B testing, and employ segmentation strategies to maximize campaign effectiveness. - Analyze customer behavior and campaign outcomes to optimize strategies for increased engagement and retention. - Foster alignment across different teams to ensure consistency in customer interactions and lifecycle progression. Qualifications: - 2-3 years of experience in lifecycle or CRM marketing, preferably within a startup environment. - Demonstrated proficiency in utilizing marketing automation tools such as Clevertap, Braze, Webengage, Moengage, or Klaviyo. - Strong skills in copywriting and collaborating with design teams. - Thorough understanding of email marketing best practices, A/B testing methodologies, and segmentation techniques. - Proficient in data analysis, utilizing insights to enhance campaign performance. - Excellent communication and collaboration abilities, with a capacity to work autonomously and manage multiple tasks effectively. If you are passionate about education, international SaaS, and are eager to contribute to a mission-driven organization, Wayground offers an exciting opportunity to make a meaningful impact. Join us in our journey to transform the learning experience for millions of individuals worldwide.,