Customer Experience Analyst

Job Purpose:

Consumer and market insights (CMI) as a function is responsible for all kinds of customer research (qualitative and quantitative) and data analytics as well as market insights (sales funnel) work - supporting internal stakeholders across functions and enabling them with data backed direction and to make strategic short-long term decisions.

The incumbent will act as a skilled Business Analyst partner to join our team responsible for leveraging complex data sources to inform business decisions and drive premium product strategy. The ideal candidate will have a strong analytical background, experience working with large datasets, excellent communication skills, and expertise in creating interactive dashboards and data modeling.

Position Overview:

Reports to

What youll do:

1. Analytics

2. Complete ownership and accountability of brand & sales funnel data- analyze data for RE and competition (internal + external sources) including consolidation & aggregation.
3. Conduct in-depth analyses to inform business decisions and develop actionable recommendations.
4. Design and develop interactive dashboards using Power BI/ Tableau to visualize key metrics and trends. Certification in data visualization/analytical tools will be prioritized.
5. Develop data models (Marketing and Media Mix, Time series etc.) to support business analytics and reporting needs - Predictive analytics using sales/service/brand funnel fusion.
6. Proven experience manipulating and extracting insights from large, dis-jointed datasets.
7. Ability to collaborate with cross-functional teams (Inside & outside Org.) to drive results
8. Programming knowledge is using and deploying : - SQL/SAS/R/Python will be an added advantage

1. Customer research

2. Comfort in supporting primary/secondary research projects grounds up and executing - Research design, Questionnaire/Discussion guide design, sample plan, execution, report preparation and presentation
3. Quick research execution using new age tools and online platforms to drive efficiency and effectiveness
4. Continuously build knowledge base of auto/2W industry and track key consumer and market trends to develop market foresight & understanding Cater to ad hoc business questions emanating from the brand strategy team to aid their decision making

5. Stakeholder management

6. Liaising with internal cross-functional teams for data sourcing and analysis on time & in full

What you'll bring:

Experience:

• 5+ years of relevant experience (Min 2+ years experience with agencies or CMI team)
• Proficiency in MS excel and power point (Knowledge of Power BI will be plus)
• An individual who has experience in working with large data sets & data sources
• Comfortable in working with tight timelines & multiple stakeholders
• Good communication and interpersonal skills
• Excel, power point, data representation and visualization tools like Power BI
• Good understanding of research methodologies (qualitative and quantitative)
• Strong analytical, planning and multi-tasking skills

Qualification:

• Bachelors degree- (Full Time) - Any specialization
• Post Graduation / Masters in Business Administration (Full Time) - Analytics.