Customer Executive/ Sales Officer

Job Description

JOB DESCRIPTION Company / SBU: VARUN BEVERAGES LTD. Job Title / Designation : Customer Executive Department : Sales Functional Reporting to : Area Sales Manager Company Overview Varun Beverages Ltd. (VBL) is one of the largest franchisees of PepsiCo in the world (outside the United States). The company produces, bottles, and distributes a wide range of PepsiCo beverages, including iconic global brands like Pepsi, Mountain Dew, Tropicana, 7Up, and Aquafina, along with many others. Headquartered in Gurgaon, India, Varun Beverages operates in various countries, including India, Sri Lanka, Nepal, Morocco, Zambia, Zimbabwe, and more. Job Overview: As a Customer Executive Varun Beverages at, Drive sales and revenue growth in the HoReCa segment by building strong client relationships, achieving sales targets, and expanding market presence. Lead a team, manage client portfolios, and ensure seamless coordination with internal departments for efficient operations Key Responsibilities: Achieve sales volume and revenue targets in the assigned territory. Identify and onboard new HoReCa clients, including hotels, restaurants, and cafe. Drive sales of targeted products and expand SKU range in client outlets. Build and maintain strong relationships with distributors and clients. Negotiate trade terms and secure long-term partnerships. Provide post-sales support and resolve customer issues. Conduct market analysis and track competitor activities. Ensure optimal product placement and merchandising. Plan and execute promotional activities, product launches, and trade shows. Lead and mentor a sales team, providing guidance and training. Monitor team performance and implement corrective actions. Maintain compliance with company policies and credit terms. Coordinate with internal departments for order processing. Qualification and Work experience : Work Experience: 3 to 5 years as FMCG sales, with experience in Horeca Post-Graduation: Regular MBA with specialization in Sales & Marketing Must have- Motorcycle with valid license