Curation Analyst

Iion

2 - 7 years

1 - 5 Lacs

mumbai

Posted:1 week ago| Platform:

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Skills Required

automation data analysis media strategy online marketing machine learning online advertising digital marketing gaming operations inventory

Work Mode

Work from Office

Job Type

Full Time

Job Description

Take complete end-to-end ownership of game/ app list curation process:
Drive the process of identifying, evaluating and organizing our portfolio of game advertising inventory
This will include verifying app classifications, assessing app quality and maintaining updated records of all available gaming inventory
Drive the entire inventory list curation process with the Advertiser Success teams:
Work closely with our client-facing ad success team to translate complex campaign specifications into actionable inventory strategies
Provide recommendations on optimal game placements that align with advertiser brand safety requirements, audience demographics, and campaign KPIs
Drive the internal Inventory Discovery Tool updates with the Tech team:
Provide detailed feedback based on operational needs, identify opportunities for new features, and participate in testing for platform data updates
Your insights will directly influence the tools development roadmap and ensure it meets the evolving needs of our curation processe
Drive the Inventory list updates process for Programmatic Demand team:
Coordinate with the Programmatic Demand team to ensure all inventory lists are current, accurate, and optimized as per their requirements
Enable Automation/ AI without compromising accuracy and quality of the curation process:
Research and recommend AI solutions that can enhance efficiency, such as automated data feeds, machine learning algorithms for inventory categorization, and AI-powered audience matching systems
Liaise with the AI team to build automated workflows that reduce manual effort while preserving our curation standards

Role Requirements:

2+ years of experience in data summarization and analysis, or similar roles
Strong problem-solving, attention to detail and analytical skills with the ability to meet timelines consistently
Strong/ Advanced Excel skills, with the ability to manage large data sets
A basic understanding of Digital Marketing/ Online Advertising
Experience in AdTech is a distinct advantage, but not necessary
A Bachelor s degree in Math, Accounting, Data Analysis or a related field preferred
Excellent written and verbal communication skills in English
Values of collaboration, agility, and challenging the status quo
Advantage if you re a Gaming enthusiast, love (mobile) games and can relate to our products

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