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Fairmont Hotels Resorts
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Cultural Marketing Manager

Cultural Marketing Manager

Fairmont Hotels Resorts

3 - 5 years

5 - 7 Lacs

mumbai

Posted:1 week ago| Platform:

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Skills Required

commercial marketing brand positioning usage digital content media strategy social media brand marketing marketing campaigns director digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

What you ll do

Play a strategic role in launching the Roswyn brand in a new market, including owning the cultural components of opening plans to ensure a memorable hotel debut in Mumbai.

Support the Director of Marketing to build strategic commercial marketing and guest experiences plans that will deliver against financial targets and result in positive reviews and PR among KOLs.

Serve as a cultural connector to the local Mumbai market, Maharashtra region and Indian lifestyle community by procuring partnerships, creating programming, and developing community touchpoints and activations.

Assist the Director of Marketing to develop the Roswyn opening plan + provide strong guidance on cultural and brand objectives - with a keen eye on consumer trends and audience insights to ensure our DNA is clear but our ideas and plans continue to evolve.

Be the guardian for all brand standards across the guest experience on the property.

Oversee the creation of social and digital content that will drive local property hotel and restaurant channels as well as optimised content for websites, digital marketing campaigns and sales collateral, all with a view to best sell the brands and properties to the relevant audiences.

Own social media strategy for the hotel and restaurants, including developing assets, maintaining posting schedules and managing social content creators with a social media agency.

Support the Director of Marketing in overseeing PR agencies by supporting on activations + content, as well as hosting press and KOLs to ensure a full brand experience.

Work closely with the regional Digital Marketing teams using insights and data to help build the best campaigns that will be creative and effective commercially

Support the global VPs of Brand Marketing to create and execute collaborations with partners and talent that reinforce our brand positioning, give us new stories to tell and let us reach new audiences as we look to establish both new brand identities.

What we re looking for

An experienced cultural marketer with a flair for interesting partnerships, creative ideas, content creation and how to connect with consumers across a range of touchpoints.

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