CRM Product Manager | Chennai | 5-8 yrs experience | Onsite

CRM Product Manager

Key Responsibilities

Product Strategy & Vision

• Define and execute CRM product roadmap aligned with business goals
  
• Conduct market research and competitive analysis to identify growth opportunities
  
• Collaborate with leadership to set product vision and success metrics
  
• Drive cross-functional teams for product initiatives and feature launches
  

Customer & Market Analysis

• Partner with Sales, Marketing & Customer Success teams to capture user needs
  
• Analyze customer data, usage patterns & feedback to inform product strategy
  
• Develop user personas, customer journey maps & conduct user interviews
  

Product Development & Management

• Manage end-to-end product lifecycle (concept to launch to optimization)
  
• Write PRDs, user stories & prioritize backlogs based on impact & feasibility
  
• Collaborate with UX/UI teams for intuitive user experiences
  
• Oversee API integrations, data migration & third-party connectors
  

Stakeholder Management & Leadership

• Present product strategy & updates to C-level executives and board
  
• Coordinate with engineering, design, sales & marketing teams
  
• Mentor junior product team members & contribute to best practices
  
• Manage vendor relationships & evaluate build vs buy CRM components
  

Performance & Analytics

• Define & monitor product KPIs (adoption, retention, feature utilization)
  
• Conduct A/B testing & analyze data to optimize engagement
  
• Share product performance reports with leadership
  
• Implement continuous improvement based on customer feedback
  

Required Qualifications

Experience:

• 78 years in Product Management with at least 4 years in CRM or B2B SaaS
  
• Proven success in launching/scaling CRM platforms/features
  
• Experience with enterprise-level CRM products, APIs & integrations
  
• Background in fast-paced, high-growth environments
  

Technical Skills:

• Strong knowledge of CRM architecture, data models & integration patterns
  
• Hands-on with Salesforce, HubSpot, MS Dynamics, Pipedrive (etc.)
  
• Proficiency in analytics tools: Mixpanel, Amplitude, Google Analytics
  
• Familiarity with APIs, webhooks & data synchronization methods
  
• Understanding of sales processes, lead management & customer lifecycle
  

Soft Skills:

• Strong analytical & problem-solving ability with data-driven mindset
  
• Excellent communication & presentation skills
  
• Ability to influence stakeholders without direct authority
  
• Customer-centric approach with strong business translation skills
  

Preferred Qualifications

• MBA or advanced degree
  
• Experience in international markets & multi-language products
  
• Knowledge of SaaS pricing & monetization strategies
  
• Familiarity with Agile/Scrum methodologies
  
• Exposure to compliance (GDPR, SOX) in enterprise software
  

Work Location:

driving CRM innovation in a high-growth B2B SaaS company