Creative Strategy Director

Overview

The Creative Strategy Director will partner closely with APAC sales and creative/content
colleagues to lead the regional pre-sale strategy process, ensuring that all proposals are
insight-driven, creatively ambitious, and commercially sound. The role will also act as a key link
between global strategy and regional execution, embedding best practices and contributing to
innovation and repeatable packages.

Key Responsibilities

Collaboration & Regional Impact
Work closely with APAC sales and the Director of Creative Content, APAC, to ensure
strategic alignment between storytelling, branded content, and partnership solutions.
Collaborate with regional Partnership Leads to nurture and expand high-value client
relationships through strategic proposals and consultative engagement.
Ensure constant feedback loops between delivery and strategy to embed performance
learnings into future partnership design.

Thought Leadership & Innovation
Act as a thought partner within APAC, helping shape regional growth opportunities and
evolving how Economist Impact presents itself to market.

Lead brainstorms, inspire teams, and bring forward bold ideas that push creative
boundaries while maintaining Economist Impact s editorial integrity.
Contribute to global knowledge sharing, best practice development, and innovation in
formats, packages, and proposal excellence.

Qualifications & Experience
8 plus years experience in creative strategy, branded partnerships, or integrated
marketing within media, publishing, or agency environments.
Proven ability to design and deliver impactful marketing and thought leadership solutions
for premium brands.
Strong storytelling and proposal development skills, with experience crafting narratives
across multiple formats (written, digital, live events, multimedia).
Creative and strategic thinker with exceptional writing ability and design sensibility.
Experience working across APAC markets, with sensitivity to cultural nuance and regional
brand expectations.
Ability to collaborate effectively across time zones and disciplines in a fast-paced
environment.
Strong knowledge of digital marketing, content formats, and performance optimisation
approaches.
A collaborative, curious, and high-energy mindset with a passion for impact-driven
partnerships.

Why this role matters
At Economist Impact, we believe that creative, insight-driven partnerships can drive measurable
change on the world s most pressing issues. The Creative Strategy Director (APAC) sits at the
heart of this mission.

In this role, you will:
Shape the stories we tell in APAC by turning client briefs and global challenges into
powerful, integrated partnership solutions.
Be a bridge between creativity and strategy, ensuring that every proposal is bold,
commercially strong, and backed by insight.
Help scale Economist Impact s influence in the region, working closely with senior sales
and creative leaders to bring new ideas, packages, and formats to market.
Make a visible impact on clients and society, by designing partnerships across
sustainability, health, and globalisation that not only deliver results but also align with our
mission of progress.

This is a senior, high-impact role where you will not just respond to briefs you will set the
standard for creative excellence in APAC and help shape the future of our partnerships globally.

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