Creative Strategist

Key Responsibilities

• Lead brainstorming sessions and creative workshops to generate campaign ideas.
• Conceptualize, write, and present campaign pitches (including OOH, digital, ad films, and integrated campaigns).
• Develop engaging and impactful copy for OOH, ad films, and creative campaigns, while providing oversight for social media content.
• Translate client briefs into creative strategies, ensuring ideas are innovative, effective, and aligned with brand objectives.
• Partner with design, video, and client-servicing teams to deliver cohesive campaign outputs.

• Serve as the

  Functional Reporting Manager

  for the Copy Team, guiding writers in creative skill-building.
• Audit and review copywriters work, identifying strengths and areas for improvement.
• Provide constructive feedback and personalized coaching to help team members grow.
• Foster a learning-oriented, collaborative environment aligned with Alter s culture and values.
• Ensure copywriters receive mentorship and creative guidance while their operational tasks are managed by their Operational Manager.

• Represent Alter in client meetings and pitches, articulating creative ideas with clarity and conviction.
• Stay updated with advertising and creative trends, applying insights to enhance campaigns and guide the team.
• Champion Alter s brand voice, values, and creative processes both internally and externally.

• bachelors or masters degree in Mass Communication, Advertising, Journalism, or related field.
• 5-8 years of experience in advertising/copywriting, with proven expertise in campaign development and ad film writing.
• Demonstrated experience leading pitches and client presentations.
• Prior experience mentoring or managing a team of writers is highly preferred.

• Exceptional conceptual thinking and copywriting skills across mediums (OOH, ad films, integrated campaigns).
• Strong knowledge of social media copywriting fundamentals.
• Excellent communication and presentation skills.
• Ability to guide, inspire, and mentor creative teams.
• Strong organizational and people management skills.
• Deep understanding of advertising industry standards, trends, and creative processes.

• A creative thinker with a strong strategic mindset.
• A natural leader with humility and openness to feedback.
• Values-driven, embodying Alter s culture of adaptability, learning, teamwork, ownership, and respect.
• Ability to thrive in high-pressure environments while maintaining composure and professionalism.